Lily Boat Cleaners was dreamed up in the Ozark Mountain region where numerous lakes are within a short morning’s drive. As boating enthusiasts, ourselves, we knew what we wanted out of our cleaning products, and there were none available that fit all of our needs. From that we started our “wish list”. Working with Lily Chemicals in Ozark, MO, we were told what was feasible and what wasn’t. We then spent the next few months asking everyone from tournament fisherman to pleasure boaters what would be on their “wish list”. These ideas were implemented into our products when possible.
After extensive testing and reformulating products, we needed a brand name. While touring the USS Alabama battleship and taking a step back in time, the pin-up art that could be found in the sailor’s quarters, or tattooed on their body, spoke to us. Little did we know that one of our female founders had a hidden talent for drawing, she started to work that evening. After many hair styles and wardrobe changes Lily was born. We believe Lily represents everything we see in our product; strength, beauty and the ability to endure.